Lola Petite Bourgogne

Every day of every month at  GQ , we start your morning on Instagram with visual advice on What to Wear Today. But we want to go deeper. Give you the nuts and bolts of how to get the look into your wardrobe. Today we're walking you through Michael Keaton’s modern-take on cowboy style—perfect for the city man or anyone who doesn’t actually live on a ranch. Double denim is dangerous territory—no one wants to look like a tired version of the Marlboro Man—but done right, it’s a damn good look. All-American, rugged, a little bit dangerous, and incredibly comfortable, there’s a reason why we just won’t let the combo die. And you shouldn’t either. To make it look as chill as Michael Keaton here, observe these three double-denim rules. 1. Make sure the denim doesn’t match. A subtle variation in washes will help the jacket or shirt and jeans look right together but not so right that they look like a matching set. (Think: Justin Timberlake in that denim tudo circa 2001.) If matching washes e

  Festival season is upon us and for many of you it might be your first festival and you’re wondering on what you should wear. When it comes to festivals, always follow the 2 golden rules: 1. Don’t wear anything you care about That means don’t wear your best or most expensive clothing. You’re going to sweat, you’re going to get dirty, drinks will be spilled and stuff is going to go missing – such is the reality of music festivals. You’re there to have fun, not flex! 2. Always go with comfort first. You’re going to presumably be out in the scorching sun for hours, you  WANT TO BE COMFORTABLE . You don’t want to be miserable wearing something that looks good but restricts your movement or is uncomfortable. Now when it comes to festivals, this is your time to stand out with crazy bold clothing you normally wouldn’t wear in your day-to-day. We’re talking crazy accessories, colorful pants, flower printed tees – anything goes at festivals! #1 – A Flowy Top or Tank Top Our picks : Men’s Retro